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The recent announcements of international superstars like Coldplay and Taylor Swift's concerts in Singapore have ignited excitement among fans. However, the prospect of acquiring tickets for these much-anticipated events has also sparked anxiety over potential difficulties, as witnessed during UOB cardholder pre-sales for Taylor Swift’s performances scheduled for March 2024.
At noon on July 5th, the ticket sale window opened with a million fans queued online in anticipation. By 3 PM that day, all avlable presale tickets for Coldplay were sold out at S$1217 US$900 eachnearly five times their original price of S$268. Taylor Swift's Category 1 seats reached an exorbitant asking price of S$3487 compared to the original fare of S$348.
Why do ticket scalping issues seem increasingly prevalent today? The growing popularity of online platforms has enabled scalpers to swiftly turn a profit with just a few mouse clicks. Moreover, there is unprecedented demand from regional fans eager for tickets as Coldplay’s concert in Singapore will include six showsmore than any other Asian city. Taylor Swift’s concert series is exclusive to Asia apart from Japan.
While some argue that market forces dictate ticket pricing and scalping reflects true value, it's crucial to recognize that scalpers undermine the system by acquiring tickets through bots before fans have a fr chance.
For genuine music enthusiasts seeking tickets at reasonable prices, there are technological solutions designed to ensure frness. Concert organizers are taking responsibility for scalping prevention by making it harder for bots to secure tickets quickly. By implementing these measures, they m to create an equitable ticket-buying experience for all attees.
Regulation of the resale market is another proposed solution. Empowering ticketing websites with control over transactions could ensure security and keep prices within reasonable limits. DICE in London employs technology that makes it hard to duplicate e-tickets through QR codes activated two hours before concerts begin, preventing screenshots from functioning as valid tickets.
AXS Official Resale also caps resale prices at a maximum of 10 above the original cost. These platforms demonstrate effective ways to combat scalping and promote transparency in ticket sales.
Beyond addressing supply issues, transforming the future of ticketing involves balancing demand management and fostering direct relationships with fans who support their favorite artists or att multiple events. Implementing loyalty programs could reward these dedicated followers with exclusive perks like special content and merchandise, thus reducing reliance on secondary market platforms.
However, challenges remn if crafty scalpers enroll in these loyalty programs or utilize bots across various events. An alternative strategy is to reduce demand for physical tickets by offering livestream options that leverage technology such as virtual reality VR or augmented reality AR. This would provide fans with unparalleled access and immersive experiences without compromising the intimate concert atmosphere.
The true solution lies in collaboration between organizers, artists, and ticketing platfor create a united front agnst scalpers. By prioritizing fan experiences, these stakeholders can ensure that genuine enthusiasts have fr access to tickets while mntning memorable concert experiences. It's time for fans to regn their rightful spotlight amidst the scalping frenzy.
originally appeared on CNA.
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This article is reproduced from: https://bizbeat.nus.edu.sg/thought-leadership/article/there-are-ways-to-prevent-buying-concert-tickets-from-turning-into-a-scalping-nightmare/
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Scalping Issues in Concert Ticket Sales Increasing Popularity of Online Scalpers Coldplay and Taylor Swift Singapore Shows Bot Usage by Scalpers for Profits Fairness in Ticket Buying Process Technology Solutions Against Scalping