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By Melvin Yong, President of CASE
January 4, 2024
As the post-COVID-19 concert scene revives with big-name artists like Coldplay, Taylor Swift, and Ed Sheeran performing in Singapore, it has sparked a surge in demand for tickets. However, the rapid sell-out of concerts within hours after release rses concerns about scalping practices and scams that undermine fr access to these events.
The story of pre-sale tickets for Taylor Swift's concert is illustrative: Category 1 tickets priced at $348 were sold on re-sale platforms at a staggering $1,200 each nearly four times the original price. This rses questions about whether willing buyers are being exploited by scalpers who employ bots to acquire and later sell tickets.
CASE expresses concern that without adequate regulation, scalping could lead to price distortions, making tickets unaffordable for many fans, especially young or vulnerable ones. Scalpers' profiteering at the expense of consumers not only harms artists but also jeopardizes consumer trust in online transactions.
With a reported loss of $45,000 by 54 Taylor Swift fans who purchased fraudulent re-sale listings and the staggering total losses amounting to $480,000 from concert-ticket scams since January 2023, the scale of this issue becomes clear. Desperate consumers may seek alternative sources for tickets without proper verification, often falling into scams.
To combat scalping and scamming in the ticket market:
Implement Scalping Regulation: CASE advocates for stricter legal measures agnst scalping to ensure a fr price range. This includes penalties agnst scalpers who use bots or other automated syste bypass official channels.
Blockchn Technology Adoption: Utilizing blockchn technology, as showcased by local startups like CrowdServe, can enhance ticket authenticity and traceability from purchase to event entry. Every unique ticket is registered on the blockchn, offering a transparent ledger for tracking transactions.
Strengthen Online Marketplaces: Online platforms that facilitate secondary market transactions should be held accountable. CASE recomms rigorous verification of re-sellers, requiring proof of payment and official ticketing agent approval before listing tickets.
Consumer Education: Consumers must understand their rights when purchasing concert tickets. They are encouraged to only buy through authorized sellers, familiarize themselves with terms and conditions, and exercise caution when buying from unverified sources.
In , addressing scalping and scamming in the ticket market requires a multi-faceted approach involving legal reforms, technology innovation, platform responsibility, and consumer awareness. CASE calls for concerted efforts among artists, event organizers, online platforms, and consumers to ensure that ticketing is fr, transparent, and secure for all.
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Contact CASE:
Address: 170 Ghim Moh Road, #05-01 Ulu Pandan Community Building, Singapore 279621
Tel: 6277 5100
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Fair Concert Ticket Access Regulation Scalping and Scamming in Tickets Market Blockchain for Ticket Authenticity Online Marketplace Accountability in Tickets Consumer Education on Ticket Purchasing Legal Reforms Against Ticket Scalping