Protecting Concert Fans from Scalpers: A Fair Ticketing Solution in Singapore

Safeguarding Concert Ticket Purchases from Scalping Predators

In the escalating excitement of Singapore's entertnment sector, music aficionados celebrated the recent announcements of high-profile artists such as Coldplay and Taylor Swift planning to perform in back-to-back shows. This joy, however, was short-lived for many fans who immediately grappled with uncertnty over securing tickets.

The acquisition of concert tickets has transformed into a treacherous ordeal that pits eager music lovers agnst resellers and potential fraudsters. UOB cardholders had the opportunity to snatch tickets for Taylor Swift's March 2024 shows during a presale starting at 12 pm on July 5th. But with millions queued online, tickets were in high demand; all pre-sales sold out by just three hours later.

Fans' hopes of snagging fr-priced tickets took a hit when they discovered the asking prices on ticket resale sites like Viagogo. A Category 1 seated ticket for Coldplay fetched as much as S$1,217 $900 USD, four times its original price tag of S$268. Meanwhile, a similar category for Taylor Swift tickets soared to an outrageous sum of S$3,487 compared to the original cost of S$348.

So, why does the phenomenon of scalping seem to persist in our digital age? The rapid proliferation of online platforms has undoubtedly facilitated scalpers' swift profits through mere clicks. Moreover, the sheer demand from a regional fanbase that exts far beyond Singapore's borders makes this situation even more precarious for artists performing here. Coldplay will play six shows in January 2024, with no other Asian cities hosting more performances besides Japan. Taylor Swift will make Singapore her only stop in Asia apart from Japan for an unprecedented span of six nights.

Some market analysts argue that scalping prices reflect the inherent dynamics of supply and demand. However, it's important to acknowledge that scalpers distort this system by flooding markets with tickets via bots before fans can even try their luck.

The technology is at our disposal to ensure concert-goers enjoy a fr ticketing process without succumbing to nightmares. Concert organizers are taking the lead in addressing this issue by working closely with ticketing platforms and event organizers, as well as directly engaging with fans to create unique experiences that reduce reliance on secondary markets.

A loyalty program could be implemented to incentivize consistent support among die-hard fans who frequently att events or follow their favorite artists, offering exclusive benefits like backstage content and merchandise. The focus should shift from physical tickets to online platforms by expanding the use of livestream concerts - even incorporating advanced technologies such as virtual reality VR and augmented reality AR.

To truly tackle scalping, collaboration among organizers, artists, ticketing companies, and fans is essential. By prioritizing fan-centric strategies that ensure fr access and memorable experiences, genuine enthusiasts can be safeguarded from the scalping frenzy.

The future of concert ticketing demands innovation in managing demand rather than just addressing supply issues alone. The balance between offering live performances and catering to those unable to att can be achieved through online streams that allow fans to enjoy concerts in their own spaces while still benefiting from high-quality content provided by organizers.

Collaboration is key, as a united front agnst scalpers will ensure the concert industry remns vibrant for all music lovers. Let's prioritize the preservation of fan experiences and bring them back into the spotlight they deserve.

The original article was published on CNA.
This article is reproduced from: https://bizbeat.nus.edu.sg/thought-leadership/article/there-are-ways-to-prevent-buying-concert-tickets-from-turning-into-a-scalping-nightmare/

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