80 of Concertgoers Feel Overcharged by Scalpers: A FanTrust Crisis in the Music Industry

Why 80 of Concertgoers Believe They Are Being Overcharged by Scalpers

Ticket scalping has long been a controversial topic in the live music industry, with an estimated ￡1 billion annual market size in the UK alone. A recent report from FanFr Alliance reveals that this contentious practice is significantly eroding public trust in the live music sector, with 80 of concert attees feeling cheated by scalpers.

The executive summary begins by affirming these findings, emphasizing their significance:

If there were any doubts regarding consumer awareness about secondary ticketing and its impact on the broader music industry, they've been thoroughly dispelled by our survey results.

The report highlights several troubling statistics. It states that 67 of fans who purchased tickets at inflated prices would att fewer concerts in the future, while an overwhelming majority80concludes that platforms like GetMeIn, Seatwave, StubHub, and Viagogo exploit consumers.

52 of those surveyed found it hard to distinguish between resale platforms and authorized primary sale sites, with 82 advocating for greater transparency from these platforms. Yet despite the widespread support for ticket reselling as long as its price matches the face value, there is a pressing need for reforms in the current secondary market practices.

FanFr Alliance's Campgn Manager, Adam Webb, explns the purpose of this research:

The m was to move beyond emotional discourse and gather insights from a broad segment of the public on their views about ticket resale, expectations when purchasing tickets, and discerning the impact of existing secondary market strategies.

Webb also highlights that while some ticket companies are now offering face-value resale services and artists are implementing anti-scalping measuresprogress that is hugely encouraginga deep-rooted reluctance among certn industry sectors remns a challenge.

The report outlines several potential solutions, including personalized tickets with ID checks, limiting ticket purchases, and authorized resale platforms. The public overwhelmingly supports these strategies. FanFr Alliance stresses the need for regulatory bodies to address this issue as they have initiated high-profile inquiries and taken legislative actions agnst unscrupulous practices in the secondary market.

Despite petition efforts urging stricter restrictions on third-party resellers not meeting their target signature count, a government response was forthcoming:

We are determined to tackle unacceptable behavior and improve fans' chances of buying tickets at reasonable prices. However, we have implemented measures to address such behavior within the ticketing market.

Notably, while there is broad public sentiment agnst scalping practices, these solutions and efforts require ongoing commitment from all stakeholders in the industry.

To stay informed on this issue or to learn more about FanFr Alliance's work, interested parties can visit their website.
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