Singaporean Youth's Unforgettable 2024 Concert Experiences: Swift, Sheeran, and More

REPUBLICAN POST AUGUST 15TH, 2024

Concert Fever: The Most Unforgettable Music Moments of Singaporean Students in Early 2024!

Step into the pulsating world of live music in Singapore! In early 2024, Taylor Swift’s Eras Tour and Ed Sheeran’s + – = ÷ x Tour lit up the concert scene, captivating students' hearts across the island. We collaborated with Rakuten Insight and Republic Polytechnic's Market Insights Interest Group MI2G to uncover insights into youth attance trs, sping habits, and social preferences that made these concerts unforgettable.

Rocking the Charts: 43.9 of Singaporean youths aged between 18-35 atted at least one concert in Q1 of 2024. This impressive figure demonstrates the vibrant music culture among our young generation, with concerts proving not just as events but pivotal moments of social and cultural experience.

Top Concerts of 2024:

The Top 5 Concerts:

• Taylor Swift’s Eras Tour

• Coldplay’s Music of the Spheres World Tour

• Bruno Mars’ 24K Magic World Tour

• Ed Sheeran’s + – = ÷ x Tour

• Mayday’s Nowhere Re: Live 2024 Singapore Tour

These shows, together with the enthusiasm and attance of their fans 46.6, 26.1, 22.7, 13.6 and 13.6 respectively, made it an unforgettable year for music lovers.

Concert Sping: The Price of Unforgettable Experiences

For many concert-goers, the cost of admission is no barrier to experiencing their favorite artists live. According to our survey, 39.7 of youths are willing to sp more than $200 on concert tickets - from front-row seats to exclusive VIP packages that include meet-and-greets and merchandise.

The Social Side of Concerts: Building Memories Together

Concerts are not just about music; they’re about creating unforgettable experiences with fris. Our findings show that 57.6 prefer atting concerts with fris, while 25.2 choose to go with family. These shared moments strengthen bonds and create lasting memories.

The Future of Concerts in Singapore

Singapore is set to become a hotspot for international and niche artists as the live music scene continues to thrive. More big names are returning to our shores, and emerging talents are eager to perform, making the future of concerts in Singapore more exciting than ever before.

Embracing the Culture: A Phenomenon among Singaporean Youth

For 18-35-year-olds, concerts have become more than just events; they are cultural milestones offering unforgettable experiences. The thrill of seeing a favorite artist live, the joy shared with fris, or discovering new music - every concert is an experience to .

Don't miss out on grabbing your tickets and joining the concert scene in Singapore where every show promises excitement!

Republic Post is an online publication of the Media Lab from Republic Polytechnic's School of Business SBZ
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